Summer can be challenging for businesses in Dubai, with many customers escaping the scorching heat to cooler parts of the world and a general slowdown in consumer spending. However, it’s also a great opportunity to implement new strategies, explore new markets, and plan ahead. One such untapped potential lies within the Arabic-speaking markets in the UAE and Saudi Arabia.

Read this post and discover five summer marketing tips to improve your sales.

Tip 1: Optimize Your Digital Presence

It’s crucial to optimize your digital presence to reach your customers effectively. Start by ensuring your website is mobile-friendly and responsive, as many customers will be browsing on their phones during their summer activities.

Optimizing for local search terms can significantly improve your website’s visibility. Use keywords related to your business and location to attract local search engine traffic.

Furthermore, maintain an active presence on social and utilize social ads to capture the attention of busy summer travelers and locals, ensuring your business remains top of mind.

Tip 2: Engage with Local Communities

Despite the heat, many Dubai residents do stay in town. Summer schools and camps are full of children whose parents don’t travel for the entire holiday. This is ample time to engage with local communities to enhance your brand’s visibility and reputation.

Partner with local community groups and sponsor events to build relationships and show your commitment to the community. Collaborate with local influencers to connect with new audiences.

Participate actively in local communities to foster a loyal customer base and attract new business.

Tip 3: Create Culturally Relevant Content

Summer marketing without content that doesn’t resonate will not be effective. Think about what makes the local culture unique, and reflect that in your content.

Create blogs, videos, and infographics that address the interests and needs of your audience. Make a plan to tie your offers to local holidays and cultural events.

For example, consider launching special offers during Emirati Women’s Day, Saudi National Day, UAE Union Day, Ramadan, and more. Running advertising campaigns that reflect these local celebrations will create a deeper connection with your customers.

Tip 4: Target the Arabic-Speaking Market

An incredible opportunity for business growth lies in targeting the Arabic-speaking market. Whether you want to stick to the UAE borders or venture beyond into Saudi Arabia, it’s crucial to create content that evokes your customers’ emotions.

40% of consumers across Europe and Latin America don’t purchase from a website if it doesn’t contain their native language. Launch an Arabic version of your website and target all the customers you’re missing out on.

Collaborate with popular Arab influencers to reach your new audience and build credibility within the community. Offer customer support in Arabic to build trust and loyalty within an underserved community base.

Tip 5: Foster Community and Loyalty

Long-term success comes through building a loyal customer base. It is far easier to convince an existing customer to buy again than to acquire a new one.

Implement loyalty programs that reward repeat customers with discounts, exclusive offers, or points systems. Host events to provide an opportunity to interact with your customers on a personal level.

Use referral programs to encourage word-of-mouth marketing, helping you gain new customers through the recommendations of your existing ones. Offer incentives to motivate your customers to spread the word about your business.

Get More Summer Marketing Ideas

For more practical ideas and actionable plans, download our free Marketing Ideas to Create Business Buzz guide here. Don’t let the summer slowdown affect your bottom line with these strategies.