Shine in SEO
Want better ranking on Google?
Smaller businesses often struggle with sales due to a variety of factors, but the top concern is that there are simply not enough people visiting their website to make purchases.
Interested in the basics to boost your website’s ranking?
Budgetary restrictions get in the way of business growth for many budding entrepreneurs, especially when it comes to hiring experts or agencies that provide services such as search engine optimization.
Shine in SEO will put an end to your frustrations.
Workshop-style learning sessions
Do-it-yourself SEO exercises
Group and private feedback from an expert
Starting 15th May 2024
Overview
Shine in SEO is a six-week done-with-you program lead by Bouchra Rebiai, with six modules that will cover everything from the basic fundamentals of SEO to all you need to know when you’re outsourcing part or all of your website’s search engine optimization to an expert or agency.
Say goodbye to the olden days where agencies pulled the wool over your eyes by claiming to be “experts” and filling your website with AI-generated content or keyword-heavy copy. Through this course, you can do the bulk of optimizing your website on your own!
In addition to workshop-style modules, you will get private feedback on the exercises you work on throughout the course. There will also be office hours sessions for you to come and hang out with Bouchra and ask her any questions about SEO.
The Modules
SEO 101
An introductory module that covers the difference between on-page and technical SEO, and introduces the concept of keyword research.
Keywords to Website
This is the module where you take your keyword research and shape it into a full-blown SEO strategy to improve your website’s rankings on Google.
Existing Content & Images
Implementation starts getting serious in this module, where you take action based on the plan outlined in the previous module, to optimize your website’s content & images.
Technical SEO 101
A module for the bravest of souls, where you encounter common code gremlins that cause issues, with fixes for them that range from doable to needing master coders.
Report Like a Pro
In this module, we cover best practices for SEO reporting and analysis, along with how to identify when you need to tweak your strategy based on your results.
More, More, and More
A comprehensive module covering creating additional content based on your strategy, and multilingual SEO, for when your business is ready to go global.
Navigating any UAE business industry can be tricky without getting guidance uniquely tailored to your brand. With Shine In SEO, you can learn from those thriving in the market you are breaking into, set your own learning pace, and get a chance to practice hands-on experience.
What is included
Lifetime access to workshop recordings
Feedback on homework for 5 pages & 10 products
Spreadsheets & other downloadables for exercises
Customizable SEO reporting template design
WhatsApp group for accountability & support
Weekly office hours with Bouchra
But that’s not all…
You will also get a few extra bonuses with your purchase to help you in your SEO journey!
Without Shine In SEO your business will be spending OVER 24,000 AED a year for an SEO agency. With Shine In SEO you’ll be boosting your website ratings WITH A ONE-TIME FEE OF 1997 AED.
who is bouchra rebiai?
Bouchra is a woman of many talents. She has acquired a legion of skills since starting in 2016 with Aurora Hikma, her boutique marketing and translation agency. Since 2020, she has supported various digital agencies with her remarkable SEO practices in Arabic and English, that lead to boosted rankings.
Bouchra has worked on leading websites such as Visit Abu Dhabi, twofour54, and more. She has extensive experience in WordPress, Shopify, Kajabi, and so much more that she is excited to share with the Shine in SEO community.
As an SME owner herself, Bouchra is passionate about empowering small businesses with the knowledge and tools to give them a competitive edge in their industries.
what are you waiting for?
Frequently asked questions
Who is Shine in SEO for?
Shine in SEO is a course designed for small and medium business owners who are hands-on with their web presence and are brave enough to jump in and play around with the tech.
When can I expect to see results?
When done right, search engine optimization is a long-term game that will yield results with time. Just like any other organic source of traffic, you’ll need to be patient. We recommend waiting 6-12 months before doing a complete overhaul of your SEO strategy.
how much time does SEO need from me?
We understand that you’re a busy business owner with a full schedule at work and at home. The time commitment required for the course varies slightly from week to week depending on the homework, but we estimate the most time you’ll spend is 3-4 hours in the busier weeks and as little as 2 hours in the quieter weeks.
I have more pages/products than what is included above. How can I get feedback on the work I do for the entire website?
We understand that the number of pages/products you will get feedback on might not cover your website entirely. Once you sign up, feel free to email us at hello@aurorahikma.com to inquire about our additional feedback packages.
Can't I learn from youtube for free?
Yes, you can. However, learning SEO from YouTube or any other free courses will not guarantee you will learn the latest best practices in the field. Additionally, the expert feedback offered as part of Shine in SEO doesn’t come with those courses.
how much am i really going to save from doing this course?
Generally speaking, the smallest retainers for websites that require 10 hours or less of SEO research & maintenance that we’ve seen in the market start at 2000 AED per month. This is at decent agencies that stick to best practices and don’t use black-hat SEO methods that give you quick results but ruin your website’s reputation with Google in the long run. Not to mention that you have to invest in SEO for a minimum of 6-12 months to see any decent results, which can easily make it a 12,000 AED budget.
what are the workshop timings?
The live workshops are held at 11 AM every Wednesday, for six consecutive weeks. Each session is expected to last between 1-1.5 hours. Recorded versions of the workshops will be accessible within 12 hours of each workshop.
is attending the office hours mandatory?
No, you don’t need to attend the office hours, unless you have a question you’d like Bouchra to answer on the calls.